Aakash Kumar | SEO & AI Expert in Delhi for Founders

Scaling Experience Across Agencies & Industries

Sai Internet Marketing (Intern → SEO Executive)

Here, I handled both international and Indian clients, including:

Ray Yoga Studio, Zed Axis Technologies, Punyam Dental, Delhi IVF & Fertility Research Centre, eData India, GS Bagga Associates, GSB LPO Services, and more.

This exposure helped me understand different markets, buyer intent, and industry-specific SEO challenges.

Biz Glide Web Solutions

At this growing digital agency, I:

Managed Biz Glide Web Solutions (their own website)

Worked on Ujjawal Packers & Movers, Call2Shift, The Inferno Gym

I was involved not just in SEO execution, but strategy, structure, and long-term visibility planning.

PlanDigi

Here, I managed:

Plan Digi's own website

Multiple immigration websites

This phase sharpened my understanding of competitive niches, compliance-driven content, and conversion-focused SEO.

A Major Milestone: Wanna Party

At Wanna Party, one of India's leading party suppliers, I achieved one of the biggest milestones of my career:

1 Million Website Visits

• Ranked short-tail competitive keywords on "Page 1"
• Managed a WordPress-based eCommerce-style website
• Uploaded & optimized products
• Created discounts, coupons, bulk updates
• Improved UI, structure, and internal linking

This experience proved that SEO done right can scale traffic massively — even in competitive consumer markets.

Current Role: Infinikey Media Pvt. Ltd.

Today, I work as an SEO Team Lead, where I:

• Manage 25+ active SEO & AI-driven projects
• Lead a team of 4 SEO specialists
• Handle technical SEO, schema, automation, and large HTML websites

Build AI-optimized content structures for:

• Google AI Overviews
• ChatGPT
• Gemini
• Perplexity and future answer engines

I actively use Python-based automation, advanced audits, and AI-assisted workflows to deliver scalable, measurable results — not guesswork.

The Evolution of Search & Why Traditional SEO Is Dying

Most business owners still think SEO is about:

• Stuffing keywords into content
• Building backlinks at scale
• Optimizing meta tags and calling it a day

But here's the uncomfortable truth: that version of SEO died years ago.

Today's search landscape is fundamentally different. Google no longer just returns 10 blue links. Instead, users get:

• AI-generated answers at the top (Google AI Overviews)
• Featured snippets that answer questions instantly
• People Also Ask sections
• Local packs, knowledge panels, and rich results

And beyond Google, people are now searching on:

• ChatGPT (asking questions conversationally)
• Perplexity (getting sourced, research-style answers)
• Gemini (Google's AI assistant)
• Claude (for in-depth analysis and business queries)

What does this mean for your business?

If your website isn't optimized for AI answer engines, you're invisible to a massive (and growing) segment of your potential customers.

I don't just optimize for Google's algorithm. I optimize for how AI models understand, extract, and recommend information. That means:

• Structured data that machines can parse
• Content written in natural, conversational language
• Clear entity relationships and topical authority
• Answer-focused formatting that AI can cite
• E-E-A-T signals (Experience, Expertise, Authoritativeness, Trust)

Because when someone asks ChatGPT "Who should I hire for SEO in Delhi?" or "What's the best SEO strategy for eCommerce?" — I want my clients' brands to be the answer.

Why My Approach Is Different?

Most SEO professionals understand:

• Keywords
• Tools
• Reports

I understand something deeper:

• How search engines think
• How users behave
• How content influences trust
• How AI interprets and surfaces information

Because I'm not just an SEO professional.

I'm also:

• A blogger from the pre-AI era
• A YouTube & social media creator
• A podcaster
• A video editor
• A content strategist
• And someone who has built, broken, fixed, and scaled digital platforms hands-on

That's why my strategies don't chase algorithms.

They're designed to survive algorithm changes.

How I Actually Work With Clients (My Framework)?

I don't believe in cookie-cutter SEO packages.

Every business is different. Your audience is different. Your competitors are different. Your goals are different.

So here's how I approach every single project:

Phase 1: Deep-Dive Business & Market Analysis

Before I touch a single keyword or write a line of code, I invest time understanding:

• What your business actually sells (and to whom)
• What problems your customers are trying to solve
• What language they use when searching for solutions
• Who your real competitors are (not just the obvious ones)
• What's working in your industry right now
• Where the gaps and opportunities exist

This isn't a 30-minute discovery call. This is forensic-level research.

Phase 2: Technical Foundation Audit

Most websites have invisible issues killing their performance:

• Crawl errors preventing Google from indexing pages
• Slow page speed driving users away
• Broken internal linking structures
• Mobile usability problems
• Schema markup missing or incorrectly implemented
• Duplicate content issues
• Orphaned pages with zero traffic potential

I use a combination of:

• Screaming Frog for deep technical crawls
• Google Search Console for indexing insights
• PageSpeed Insights and Core Web Vitals analysis
• Custom Python scripts for large-scale audits
• Log file analysis for enterprise sites

I fix what's broken before I build what's new.

Phase 3: Content Strategy & Topical Authority Building

Here's where most SEO professionals fail.

They target random keywords without understanding search intent or topical clusters.

I build topical authority - a structured approach where:

• We map out your entire subject space
• Identify core pillar topics and supporting subtopics
• Create content hubs that demonstrate expertise
• Interlink strategically to pass authority
• Optimize for question-based queries (the kind AI engines love)

This approach doesn't just rank individual pages. It positions your entire domain as an authority in your space.

Phase 4: AI-First Content Optimization

I don't just write for humans. I write for machines and humans.

That means:

• Using clear, concise language AI models prefer
• Structuring content with semantic HTML (proper headings, lists, tables)
• Including FAQs and Q&A formats
• Implementing schema markup for rich results
• Writing in a way that's easy to extract and cite
• Creating content that satisfies multiple search intents

Because the goal isn't just traffic. It's qualified traffic that converts.

Phase 5: Measurement, Iteration & Scaling

SEO is never "done."

I track:

• Organic traffic growth (total and by segment)
• Keyword rankings (with intent-based grouping)
• Conversion metrics (leads, sales, sign-ups)
• AI visibility (how often your brand appears in AI answers)
• Competitor movements
• Algorithm updates and their impact

Then I iterate, optimize, and scale what works.

Content, Creator & Media Experience (A Rare Advantage)

SEO is not just technical for me - I understand content from the creator's side too.

Blogging Before AI Existed

In 2019, I built The Blog Stack, a WordPress website created entirely by me - from structure to content to optimization - at a time when everything was manual.

YouTube & Social Media Growth

I started a food content brand "Bhukkad Maharaj", where:

• Multiple videos crossed 1 million views
• Content performed exceptionally well on Facebook & Instagram

Podcast Experience

After marriage, I launched a podcast channel, interviewing:

• Business owners
• Creators
• Lesser-known personalities with real stories

Due to personal partnership disputes, the podcast was paused - but the content is still live, and I plan to restart it independently with better structure and strategy.

Couple Comedy & Influencer Management

Alongside my professional SEO job, I:

• Ran a couple comedy channel with my wife
• Handled:
  • Daily shoots
  • Editing (Adobe Premiere Pro)
  • Publishing & optimization
• Managed my wife's affiliate fashion influencer channel

This taught me content discipline, consistency, and algorithm psychology - something most SEO professionals never experience firsthand.

The Biggest SEO Mistakes I See Business Owners Make

After working with dozens of businesses, I've seen the same costly mistakes repeated over and over:

Mistake #1: Treating SEO as a One-Time Project

SEO is not a website launch checklist item.

It's an ongoing growth channel that compounds over time. The businesses that win are the ones that commit to consistent, strategic effort - not those looking for a quick fix.

Mistake #2: Hiring Based on Price Instead of Value

Cheap SEO is expensive in the long run.

I've seen businesses waste months (and thousands of rupees) on:

• Low-quality backlink schemes that get penalized
• Thin, AI-generated content that doesn't rank
• Cookie-cutter strategies that don't fit their market
• Agencies that disappear after taking payment

You don't need the cheapest SEO. You need the right SEO.

Mistake #3: Ignoring Technical SEO

You can have the best content in the world, but if:

• Your site takes 8 seconds to load
• Google can't crawl your important pages
• Your mobile experience is broken
• Your structured data is missing

...then you're invisible in search.

Technical SEO is the foundation. Without it, everything else crumbles.

Mistake #4: Obsessing Over Rankings Instead of Revenue

Ranking #1 for a keyword that doesn't convert is worthless.

I've seen businesses rank on page one for dozens of keywords and still get zero leads - because they targeted the wrong keywords or their content didn't match user intent.

I focus on revenue-driving SEO, not vanity metrics.

Mistake #5: Not Optimizing for AI Search

This is the newest (and most dangerous) mistake.

If your content isn't showing up in:

• ChatGPT responses
• Google AI Overviews
• Perplexity citations
• Gemini recommendations

...then you're missing a massive opportunity.

Most business owners don't even know this is a problem yet. But in 2-3 years, it will be the difference between thriving and disappearing.

Personal Achievements & Industry Exposure

🌍 Google Local Guide - Level 6

• 1100+ contributions
• 4450+ points
• Received Google Local Guide socks directly from Google as a appreciation

📍 Attended Facebook events in Delhi

📍 Participated in GDG (Google Developer Group) events

🏢 Visited Google Office (Gurgaon) for Google Search App experimental feature event ("Notes")

📩 RSVP'd for Google Search Console event - Delhi

What Makes Me Different (And Why It Matters to You)?

There are thousands of SEO professionals in India.

So why work with me?

I've Been on Both Sides of the Table

I'm not just an SEO consultant who's only worked in agencies.

I've:

• Built my own websites from scratch
• Created content that went viral
• Managed ad budgets and conversion funnels
• Dealt with algorithm updates that wiped traffic overnight
• Recovered websites from penalties
• Scaled businesses from zero to millions of visits

I understand the pressure, the risk, and the reality of running a business online.

I Don't Just Follow Best Practices - I Test Them

I run experiments constantly:

• Testing new schema types
• Trying different content formats
• Measuring AI citation rates
• Tracking ranking factors in real-time

What I recommend to clients isn't based on what I read in a blog post. It's based on what I've tested and proven.

I Communicate in Plain English, Not Jargon

You'll never hear me say:

• "We need to improve your domain authority via white-hat link acquisition strategies"

Instead, I'll say:

• "We need to get authoritative websites to link to you because it builds trust with Google"

Clear communication. No fluff. No hiding behind buzzwords.

I'm Invested in Long-Term Relationships, Not Quick Wins

I don't do:

• 3-month contracts with unrealistic promises
• Black-hat tactics that work today and fail tomorrow
• Cookie-cutter packages that ignore your specific needs

I build partnerships with business owners who want sustainable growth, not flash-in-the-pan results.

Built for Business Owners & Founders Who Think Long-Term

If you're a business owner or founder who wants:

• Real leads (not vanity traffic)
• Long-term search authority
• Visibility that compounds over time
• A website that builds trust before the first call
• SEO that works with AI, not against it

Then you're in the right place.

I don't believe in:

❌ One-size-fits-all SEO

❌ Short-term ranking hacks

❌ Inflated promises

I believe in:

✔ Strategy before execution

✔ Data before assumptions

✔ Authority before traffic

✔ Systems that scale

Why Business Owners Choose Me?

✔ I've worked before AI, during AI, and now building for the future of search

✔ I understand technical SEO + content + platforms + human psychology

✔ I've scaled traffic, brands, and authority - not just rankings

✔ I bring execution mindset, not theory

✔ I treat client businesses like long-term assets, not short projects

Who I Work Best With?

I'm not the right fit for everyone. And that's okay.

I work best with:

✅ Business owners who understand SEO is an investment, not an expense

 If you're looking for the cheapest option, we're not a match. If you're looking for the best ROI, let's talk.

✅ Founders who think 12-24 months ahead, not 30 days

 SEO takes time. If you need leads tomorrow, run ads. If you want to build an asset that generates leads for years, SEO is the answer.

✅ Companies with ambitious growth goals

 If you want to grow 10%, you don't need me. If you want to 10x your organic traffic and leads, I can help.

✅ Brands willing to invest in quality content and technical excellence

 Shortcuts don't work anymore. Quality does.

✅ Teams that value transparency and data-driven decisions

 I'll show you exactly what's working, what's not, and why. No smoke and mirrors.

SEO Is No Longer About Rankings Alone

Search today is about:

• Credibility
• Relevance
• Experience
• Consistency
• AI-readability

And tomorrow, it will demand even more.

My job is to make sure your brand is not just found-but chosen.

Let's Talk About Results (Not Just Rankings)

Here's what success looks like when we work together:

📈 More Qualified Traffic

 Not just visitors - people actively searching for what you offer.

💰 More Leads & Sales

 Traffic that converts because it matches user intent.

🏆 Brand Authority

 Your website becomes the go-to resource in your industry.

🤖 AI Visibility

 Your brand gets recommended by ChatGPT, Gemini, Perplexity, and other AI tools.

📊 Predictable Growth

 SEO becomes a reliable, scalable channel - not a guessing game.

⚡ Competitive Edge

You outrank and outperform competitors who are still doing SEO the old way.

Ready to Build a Search Authority That Actually Converts?

If you've read this far, you already know:

• SEO isn't what it used to be
• AI search is changing everything
• Cookie-cutter strategies don't work
• You need someone who understands both the technical and business side

If that resonates, let's have a conversation.

No hard sell. No pressure.

Just a straightforward discussion about:

• Where your business is now
• Where you want it to be
• Whether SEO is the right channel to get you there
• And if we're the right fit to work together

Because at the end of the day, I'm not here to take on every client.

I'm here to partner with businesses that are serious about growth - and help them build search authority that lasts.

Let's Build Authority That Converts

If you're serious about growing your brand through search-

Not just for today, but for the next 3-5 years-

Then let's build authority that converts.

SEO isn't just about visibility anymore - it's about trust, relevance, and future-proof presence.